For more established brands, selling toothpaste products is relatively easy. However, if you wish to launch new toothpaste into the market or want to increase sales of a relatively new product, you must undertake some rigorous but strategic marketing. There are several techniques and tools that can help you market effectively, but you have to be purposeful in your strategy and evaluate how the marketing initiatives will enhance the credibility for your brand and influence potential customers.
Can a toothpaste really do all of that? Toothpaste is a polishing paste to assist you in removing the film that builds up on your teeth over the course of the day and night.
It might seem like toothpaste is more than that, especially with all the features added that entice you to buy. Toothpaste manufacturers have turned toothpaste into this swiss army knife of oral health — it can do everything short of making you a cup of coffee — which in itself should make you suspicious.
Toothpaste Marketing Translations Whitening There are two types of whitening toothpastes. The newer whitening toothpastes whiten your teeth chemically with a hydrogen peroxide-based chemical.
Proper whitening requires you to hold the peroxide up against the tooth for several hours or more. You can think of the second type of whitening toothpaste like sandpaper — the increased abrasiveness in whitening toothpaste helps to polish and remove surface staining. This is effective for removing surface staining from coffee, tea, and berries.
Be aware that you are only removing stains, not changing the intrinsic color of your teeth. Plus, the effect lasts, at best, a few minutes. Bad breath is not something that a toothpaste can cure, period. And is it effective when applied to the surface of the tooth during brushing?
Remember, fluoride first appeared in the water system — not toothpaste. You have to remove the biofilm from your teeth first by brushing, and then apply fluoride paste for optimal uptake.
This will always be a two step process. You can get a prescription fluoride gel from your dentist that will actually help with remineralization. I recommend and use myself MI Pasteevery night before I go to bed, and only after my teeth are clean from brushing.
Do toothpastes contain enough fluoride to have an effect and actually strengthen the teeth? All those fluoride toothpastes you see at the supermarket contain a weaker dosage of fluoride around parts per million.
Toothpaste manufacturers cannot add the more effective dose due to the FDA toxicity requirements for ingestion by children. Plus, the FDA does not require toothpaste manufacturers to list the actual concentration of fluoride, but some do.
Toothpaste manufacturers get this past the FDA because the FDA considers the removal of tartar to be a cosmetic result. The least harmful and most natural way to control tartar is to prevent plaque from calcifying into calculus — with frequent brushing, flossing, and professional teeth cleanings.
If you use a strong chemical to remove scale from your bathtub, you will damage the bathtub finish. The key is to prevent the buildup of scale before it becomes a problem and that means cleaning your bathtub on a regular basis.
Being sold snake oil in order to simplify our lives has become a way of life. My Recommendation Choose a natural and safe toothpaste free of chemicals. You now know what the real purpose of toothpaste is. Choose a toothpaste that tastes good.
I look forward to the cinnamon tea tree flavor of my current toothpaste every time I brush, and you should look forward to brushing too!Choose a natural and safe toothpaste free of chemicals.
Don’t get bogged down by all the marketing messages. You now know what the real purpose of toothpaste is. Choose a toothpaste that tastes good.
It’s about encouraging the habit. Marketing Research Project- Toothpaste - Free download as PDF File .pdf) or read online for free. Marketing Research Project To determine the consumer preferences while buying toothpastes in the age group Marketing Research Project To determine the consumer preferences while buying toothpastes in the age group /5(27).
The best marketing strategy in the world will ultimately fail if you are unable to get the right message to your potential customers at the right place and the right time. An integrated marketing communications plan matches your available budget of time and money to the most effective means for.
Essay on Pepsodent Toothpaste Marketing Strategies. Introduction; Pepsodent is rated among the globe market leader in products of oral hygiene. The toothpaste brand line comprises of brands that are strong. Executive Summary MARKETING PLAN OF HAPPY DENT TOOTHPASTE Current marketing situation Happy dent has a range of toothpastes and toothbrushes that could take care of specific oral care needs.
Among the areas of responsibilities for marketing of Publix organizations, the activities include: market and consumer research, product and brand marketing, advertising through market communications, events and sponsorships, graphic designs, package and label design and corporate identity or environmental design.